7 beauty influencers you should be following on TikTok

TikTok If you’re scrolling through TikTok so much more off late, you’re already caught up with the most popular songs (think: ‘Say So’ by Doja Cat and ‘Savage’ by Megan Thee Stallion), and the dance challenges that have been all over (like the Ahi Challenge and Emoji challenge).


But there’s also just as much beauty inspiration on there as you scroll through, just as long as you’re following the right people (and searching for the appropriate hashtags). If you’re still new to it, hit follow on the below influencers for their best makeup, skincare, wellness and lifestyle tips.

If you’re looking for glam makeup inspiration

Shenae and Renae are twins, and appear in all their videos together. They lean into a full-glam—doing each others hair and makeup is a common theme throughout. Their super-shiny, almost-’90s lip gloss has become a signature (earning them the moniker, The Gloss Twins), so they just launched a makeup collection called Nel Gel. While makeup lines by popular YouTubers and Instagram influencers have been the trend du jour, Nel Gel marks the first beauty product line by a TikTok-er.

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If you’re looking for DIY hacks

DIY beauty videos have always been popular on Instagram and YouTube, but they’re available in a quick bite-sized format on TikTok. Whether you want to know how to whip up a face mask with just two ingredients, or how to fix breakage-prone nails, Eljammi has them all ready to go.

If you’re into hair tutorials

Whether you want to braid your hair in a cool new way, or want to get cues on curling your hair with a straightener, Fiza posts super-quick sped-up versions on her TikTok. Still, they’re done step-by-step so you can follow along.

If you’re looking for easy makeup tricks

In a sea of OTT makeup and hairstyles on TikTok, Mrunal posts simple everyday makeup with a twist—pink eyeliner, a muted contour, and a pale wash of blush. She doesn’t just stop there‚ adding dance videos and get-ready-with-me posts to the mix.

If you’re a fan of TikTok trends

Nicole is a beauty vlogger and influencer on both Youtube and Instagram, but on TikTok, she wears all the makeup she’s become famous for—watercolour eyeshadow, a sharp contour—and takes part in dance and workout challenges that are already trending. You’ll get all the latest on the music that’s all over the app, with her makeup as a backdrop.

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If you like product reviews

Sometimes you just want to know if a makeup or skincare product you’re thinking of buying is worth it or not, and Lindsay’s videos break down the reasons to get—or not purchase something. If you’re feeling unsure or confused, her reasons will likely push you in the direction you need.

If you love a celebrity cameo

James Charles has been invited celebrities to be a part of his content for years, famously having added celebrities like Kylie Jenner and Jessica Alba to his list. But on TikTok, he includes celebrities from that orbit, like Charlie D’Amelio and Addison Rae into his makeup tutorials, as they chat, dance and discuss beauty.